It is permissible to use the brand logo in seven different ways, two of which are available in white and black, five in color. The use cases include: signet alone, signet with text on the right, signet with broken text on the right, signet with broken text under it, signet with text under it.
Brand definition
2. logo color scheme and typography
The brand’s logo is depicted using two colors: dark purple for color versions and white for monochrome. The purple logo should be displayed on a light background, preferably white. and white only on black or purple which is the primary color of the logo.
Brand definition
3. protection area
In order to properly display the content around the logo, and to maintain the legibility of the logo, a protective area around the logo should be maintained. The width of the protective area is defined by measuring the size of the ship from the logo. The width of the measured vessel is the value of the margin around the sign, which should not be filled with other content.
Brand definition
4. incorrect use
All cases presented are incorrect and should not be used. Rotating and distorting the mark is not allowed, as well as using colors not defined in the logotype description, overlapping the marks or adding other graphics overlapping the logotype.